VII. General Mills PoC

Project Overview

Project Date: 2011

This was an iPad proof-of-concept for General Mills in which a high-level account manager, who would manage a massive number of stores for a particular region, could keep track of regional and store-based metrics, demo new product lines and displays, and upload custom documents to share.


Despite the flashy nature of this project, there was a tremendous amount of constantly changing data to display. Accessibility and a consistent navigation structure that was easy to comprehend and fun to use were paramount. Carousel-based navs and collapsible sections kept the layout fluid - necessary for the highly variable and disparate content of each view.


As this was a customer-facing piece, the design scheme was highly saturated and heavily branded. Navigation used client-provided artwork and product images to help further sell new lines.